Analytics Audit

Data is the foundation of good business decision making, if your data is bad, your decisions are bad. An audit and findings are the first step to solving this. It will isolate issues, provide a path to fix them, and give you good data to base your decisions on.

Why do you have bad data? Because your web development agency slapped on a tracking code, gave you access and called it a day. We can recitfy that problem.

Audit Overview

Most clients initially engage us for a comprehensive Analytics Implementation Audit. It's designed to ensure your digital analytics are finely tuned to maximize insights and drive actionable decisions - in essence it is the foundation and framework for everything else we do - accurate data is paramount, this engagement helps us identifying areas for optimization and enhancement.

Here's what we do:

• Thorough Analysis: We dig deep into your analytics configuration, meticulously reviewing tags, triggers, and variables to ensure they are correctly implemented and tracking accurately.

• Data Accuracy Check: We leave no stone unturned in verifying the accuracy of your data. From goal tracking to e-commerce transactions, we examine every aspect of your analytics to ensure they reflect the true behavior of your users.

• Customization Assessment: Is your analytics account setup customized to suit your unique business needs? We evaluate whether custom dimensions, events, and reports are set up effectively to capture the specific metrics crucial to your success.

• Conversion Optimization Review: Understanding how users interact with your website is vital for optimizing conversions. We assess your conversion funnel setup, identifying any bottlenecks or missed opportunities for improvement.

• Tag Management Evaluation: Are you leveraging a tag management system effectively? We evaluate the implementation of your tag manager, ensuring it streamlines tag deployment and facilitates data consistency across your digital properties.

• Tracking Code Health Check: The foundation of your analytics implementation lies in its tracking code. We conduct a meticulous review to ensure your tracking code is correctly installed, optimized, and configured to capture essential data points.

• Comprehensive Reporting: Following our audit, you'll receive a detailed report outlining our findings, along with actionable recommendations for optimizing your setup. Whether it's us or your team tweaking tracking parameters or implementing advanced features, our insights empower you to make data-driven decisions with confidence.

What is it different than other firms that offer an audit?

• Expertise: Our team comprises seasoned analytics professionals with a wealth of experience in various analytics implementations and optimization.

• Tailored Approach: We understand that every business is unique. That's why we tailor our audit process to align with your specific goals, ensuring our recommendations are relevant and actionable.

• Holistic Perspective: Beyond just technical implementation, we take a holistic approach to analytics, considering factors such as user experience, marketing strategy, and business objectives to deliver insights that drive real results.

• Ongoing Support: Our relationship doesn't end with the audit. We're here to support you every step of the way, providing ongoing guidance and assistance to help you extract maximum value from your analytics investment.

Don't leave your to chance. Partner with us and we can help empower you to unlock the full potential of your data and drive meaningful business growth.

Our experts are well-versed in the intricacies of data capture and analysis and can provide valuable insights and recommendations to businesses looking to leverage data for better decision-making, improved user experiences, and more effective digital marketing efforts.

Want to learn more? Request a meeting to get you started down the path of leveraging your data. Or just drop us a line at info@rational-analytics.com.